Nowadays, not only the most influential experts in the mass media industry are invited to press meetings and product launches, even in the small U.S.A. In Asia, just like the Philippines, large agencies, such as Coca-Cola and Unilever, have invested in occasions catered to Filipino bloggers in hopes of promoting their products.
These activities are referred to as bloggers’ events, and not product launches like some of them grow to be. A formal invitation isn’t always necessary, but online registration is needed to be eligible to join raffles and contests. At those bloggers’ parties, freebies of the promoted product are given away to bloggers and their guests. Also, there are contests with notable prizes. As of now, the award of preference is the iPhone.
For bloggers and marketers alike, activities like this are still pretty new. The trap of fun, freebies, and connections entices bloggers to wait, simultaneously as wider publicity of their product’s goal marketplace is the intention of marketers. These are easy to obtain through bloggers’ parties. However, there is info that entrepreneurs may take without considering bloggers. There are also matters that bloggers may neglect about themselves. Some oversights of such information and issues will move very wrong.
Bloggers also are ordinary people, even if a number of them appear excellent in their blogs. Freebies, new contacts, and the opportunity for amusement are sufficient reasons for bloggers to visit bloggers’ parties. However, they have to pick their activities. If they do not pick out the occasions they attend, they risk being sorely disillusioned. One of the statistics is that an upset blogger will result in harmful posts regarding the occasion or product or not be published in the very first class.
This leads us to the information marketers should always forget while managing bloggers’ events: bloggers are their bosses, editors, and publishers. They write uncensored. Their medium is not limited, and their target audience is giant. Event organizers must be cautious in disseminating information about their bloggers’ parties. They should be honest and precise and include what bloggers need to expect from their activities. This is the simplest way for bloggers to choose the events they need to attend.
