Nowadays, not the most influential experts of the mass media industry are invited to press meetings and product launches. Even in a small u. S. A. In Asia, just like the Philippines, large agencies together with Coca-Cola and Unilever have invested in occasions catered to Filipino bloggers in hopes of promoting their products.
These activities are referred to as bloggers’ events and not product launches like some of them grow to be. A formal invitation isn’t always necessary, but online registration is wanted to be eligible in joining raffles and contests. At those bloggers’ parties, freebies of the promoted product are given away to bloggers and their guests. Also, there are contests with notable prizes. As of overdue, the award of preference is the iPhone.
For bloggers and marketers alike, activities like this are still pretty new. The trap of fun, freebies, and connections entice bloggers to wait, simultaneously as wider publicity to their product’s goal marketplace is the intention of marketers. These are easy to obtain through bloggers’ parties. However, there is info that entrepreneurs may take without any consideration approximately bloggers. There are also matters that bloggers may neglect about themselves. Just some oversights of such information and issues will move very, very wrong.
Bloggers also are ordinary people, even if a number of them appear excellent in their blogs. Freebies, new contacts, and the opportunity of amusement are sufficient reasons for bloggers to visit bloggers’ parties. However, they have to pick their activities. If they do not pick out the occasions that they attend, there’s a risk of being sorely disillusioned. One of the statistics of existence is that an upset blogger will result in harmful posts approximately the occasion or product, or no publish at the very first-class.
This leads us to the information that marketers should always forget while managing bloggers’ events: bloggers are their bosses, editors, and publishers. They write uncensored. Their medium is not limited, and their target audience attains giant. Event organizers must be cautious in disseminating the information about their bloggers’ parties. They should be honest, precise, and consist of what bloggers need to expect from their activities. This is the simplest way that bloggers can choose the events that they need to attend.
