Digital marketing is no longer a luxury. Building brand awareness and generating leads or sales has become necessary. With a digital marketing campaign, your organization can reach more target audiences and create awareness about its products and services.
How do you know which digital marketing strategies to invest in if you don’t have a budget? If you’re running a small business and are unsure where to start, this guide will help you determine what to spend your money on.
You might wonder where to start if you’re interested in using digital marketing to increase your business’s visibility and sales. This article will show you some ways to allocate your budget effectively.
Digital marketing has been around for years as a means of reaching and connecting to consumers. But if you’re new to digital marketing, or even if you’ve been at it awhile, there are certain things you should know about. Here’s a rundown on budgeting for your digital marketing campaign.
What is a digital marketing budget?
When investing in a digital marketing campaign, there are a couple of things to consider.
First, how much time and money are you willing to commit? This should be reflected in your budget.
Next, what is the level of competition you’re facing? If you’re starting up, you’re probably not competing with big brands and well-known companies.
Instead, you’ll most likely fight for a smaller market slice.
What are the costs of an online campaign?
The most important thing to remember when planning an online campaign is that costs vary depending on the campaign’s objectives, the type of product or service you’re selling, and the number of products or services you’re offering.
Your target market, the type of advertising medium you choose, and your specific goals are the biggest factors influencing costs.
Let’s start with a hypothetical scenario: you want to attract potential customers to your ecommerce store.
First, you must decide whether to create an email list.
While an email list is the most effective way to reach your target market, you can easily spend $10 or more per subscriber. On the other hand, you could create an opt-in form on your website. This is a more economical option, but it’s important to remember that you have to promote your opt-in form regularly to get enough subscribers.
If you create an email list, you’ll have to buy a list of subscribers from an external provider, such as MailChimp.
The premium plan costs $30 monthly for the first 2,000 subscribers and $50 for each additional 2,000.
This plan includes the basic features and an analytics dashboard.
On the other hand, you could use an internal database. This can cost anywhere from $5 to $20 per month per thousand subscribers.
If you create an opt-in form, you must create a website landing page.
You can buy a template or hire a freelancer to create one.
Depending on the size of your website, you can expect to pay between $5 and $200 per month to host the landing page.
Another important decision is whether to use single or multiple banner ads.
If you use a single banner ad, you must use one from a third-party provider.
How much should you spend on marketing
This question is important because you don’t want to waste your money. If you’re investing in a digital marketing campaign, you want to ensure you’re making a worthwhile return. You can start by researching your target market. Are they shoppers? Entrepreneurs? Students? Once you’ve identified the main demographic, you’ll be able to understand their needs and interests.
You can determine the digital marketing approach that best suits your audience from there. You may need to invest in SEO to increase your rankings if you’re a retailer. On the other hand, if you’re selling clothing, you may need to focus on content marketing instead. The key is to find and stick to a strategy that works for you. The more you test, the better you’ll be at choosing the right digital marketing campaign.
Determine the budget needed to succeed.
One of the most important things to consider regarding digital marketing is the budget you have available to allocate to each channel.
To calculate the total number of dollars you should spend on each channel, you need to know your current budget, how much you’d like to grow, and the value of each track.
The formula for calculating your budget for each channel is as follows:
(Total budget – Budget remaining) / Total value = Total dollars per channel.
Let’s go through each of the three variables one by one.
First, you’ll need to determine your total budget. To do this, multiply the number of months you’d like to run the campaign by the monthly budget you’d like to allocate. For example, if you plan on running your campaign for a month, you’d set a monthly budget of $1,000. If you wanted to run your campaign for a year, your monthly budget would be $12,000.
Next, you’ll need to calculate the amount you have left. This is the amount of money you have to allocate for each channel.
Finally, you’ll need to determine each channel’s value by assessing the amount of money you’d need to allocate for each channel.
Let’s walk through an example to understand better how to calculate the total dollars you should spend on each channel.
To begin, we’ll need to know our current budget. We’ve decided to allocate $1,000 monthly to our digital marketing efforts.
Next, we’ll need to calculate the total months we want to run the campaign. We’ve decided to run it for a year.
Now, let’s look at the amount we have left. Since we’re allocating $1,000 monthly, we have $12,000 remaining.
Frequently Asked Questions Digital Marketing
Q: How do I know if my digital marketing campaign is effective?
A: To be effective, you need to set realistic goals. You can measure how often your website has been viewed or how many emails have been sent using third-party software.
Q: What do you look for in a digital marketing campaign?
A: For a campaign to be effective, you need to be able to target your audience. A campaign without focus will be another random marketing ploy. I look for creative and engaging campaigns.
Top 3 Myths About Digital Marketing
1. Digital Marketing is not an inexpensive option.
2. It’s expensive to build a website or develop content.
3. You need lots of advertising budget.
Conclusion
If you plan on starting a business online, you might want to consider investing in a digital marketing strategy. This includes search engine optimization (SEO), social media, and email marketing. Digital marketing costs money. So, you’ll probably need to plan if you’re on a tight budget. One of the best ways to do this is to work backward from your projected sales numbers. When you know how much revenue you’ll be able to generate, you can calculate your necessary expenses. Then, you can estimate how much cash flow you need to cover your monthly costs. This will allow you to budget accordingly.
